The rise of hardware startups – thank you crowdfunding
I've worked in both hardware and software companies over the years, and both are interesting and challenging, but there there is something special about making something you can hold in your hand, and that people will see on store shelves (even if virtual). One of the amazing things that crowdfunding sites have enabled is hardware products to come out faster and from smaller companies than was possible in the past. I should add that almost all great hardware companies have great software behind them. Certainly with any electronic product, there is software controlling it. Sure, not all hardware needs software – my friend's Grape Ninja product which became the OXO Tomato & Grape Cutter – doesn't need software to operate. It did benefit from crowdfunding as part its marketing campaign, however, before moving to OXO. I've touched on this, particularly in Crowdfunding hardware and Sous Vide cooking, and earlier in discussing A few interesting keyboards, nearly in existence…, and I think this trend towards individuals and small teams coming out with more innovative hardware faster is only going to accelerate as more and more successful products come to market. In A few interesting keyboards, nearly in existence… I mentioned Keyboardio, a company started by an…