And as people’s access to the internet grows we’re seeing the sharing economy boom – I think our obsession with ownership is at a tipping point and the sharing economy is part of the antidote for that.
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I've written a bit about the sharing economy before, such as Uber meets Pretty Woman and Transportation technology and the unknown. Yesterday I was walking in Bnei Brak, a city near Tel Aviv that is partly an ultra-Orthodox enclave but also has large industrial sections. I was in the more industrial area when walking past a bright yellow bicycle locked to a barrier. A bright yellow Ofo bicycle locked to a curb barrier As I passed by I noticed the bicycle belonged to one of the large bicycle-sharing companies, Ofo. My first thought was that it was odd to see a normal lock on a shared bicycle. I thought maybe someone had used the bike and then padlocked it so they would be sure to be able to ride it again when they needed. As I looked closer I noticed that it was missing the electronic lock and the QR code on the back that would allow a user to unlock it using an app. No QR Code above the 'Scan to go' text My assumption at this point was that Ofo must had exited the Israeli market and sold off their bikes without the electronics. Sure enough a quick…