You can only do so many things great, and you should cast aside everything else.Tim Cook, CEO of Apple philip Philip Trauring is a native of Boston, MA who has worked in high tech in Boston, New York, Palo Alto, and Tel Aviv. You Might Also Like What was not said about the Apple Watch September 9, 2014 What if Apple made watch movements instead of watches? October 12, 2014 UX Note: Apple needs to get in sync February 3, 2014